William Sonbuchner Net Worth is estimated to be around $5 million in 2025. Known to millions as Sonny Side, he is the creator and host of Best Ever Food Review Show, a YouTube sensation blending food, travel, and culture. From his early life in Minnesota to filming in remote parts of Asia, Sonbuchner turned his filmmaking passion into a global digital enterprise. His honest, adventurous storytelling style connects millions of viewers worldwide, inspiring creators who dream of turning creativity into success. His journey reflects how authenticity and dedication can transform a simple idea into a multimillion-dollar brand.
Who Is William Sonbuchner?
William Sonbuchner, better known as Sonny Side, was born on August 22, 1984, in Minnesota, USA. After completing his education in filmmaking, he worked on various small production projects before relocating to Asia. There, his curiosity for food and culture led him to create his own travel and food review show — a move that changed his life forever.
The Best Ever Food Review Show (BEFRS) now has over 11 million subscribers and more than 2 billion total views, making it one of the most successful travel-food channels on YouTube.
William Sonbuchner Net Worth 2025: Career, Income & Life Facts
| Category | Details |
| Full Name | William Sonbuchner |
| Stage Name | Sonny Side |
| Date of Birth | August 22, 1984 |
| Birthplace | Minnesota, USA |
| Profession | YouTuber, Filmmaker, Host |
| Channel | Best Ever Food Review Show (BEFRS) |
| Subscribers | 11+ million |
| Total Views | 2+ billion |
| Sonbuchner net worth (2025) | Estimated $5 million |
| Notable For | Blending food, travel, and culture with humor and authenticity |
| Education | Studied Filmmaking |
| Career Start | Worked in small film projects before moving to Asia |
| Breakthrough | Founded BEFRS — became a global YouTube success |
| Core Message | Authenticity and dedication can transform creativity into a multimillion-dollar brand |
Career Highlights and Growth
Sonny Side’s rise wasn’t overnight. His career milestones include:
- 2010–2013: Worked in video production and filmmaking.
- 2014: Moved to South Korea and began experimenting with food content.
- 2015: Launched Best Ever Food Review Show.
- 2018: Surpassed 1 million subscribers.
- 2020–2024: Expanded filming to over 30 countries, gaining international recognition.
- 2023: Won a Webby Award for “People’s Voice” in Food & Drink.
His channel’s success lies in his unique mix of humor, honesty, and authenticity. Unlike many vloggers, he focuses on locals’ stories and cultures, not just the food.
William Sonbuchner Net Worth Breakdown
| Source of Income | Estimated Annual Earnings (USD) | Contribution to Net Worth |
| YouTube Ad Revenue (RPM ~ $6) | $500,000 – $900,000 per year | 40% |
| Brand Sponsorships & Partnerships | $200,000 – $400,000 | 25% |
| Merchandise & Affiliate Deals | $100,000 – $200,000 | 10% |
| Production & Licensing Work | $150,000 – $250,000 | 15% |
| Investments & Assets | $100,000 – $300,000 | 10% |
Sonbuchner net worth is estimated between $4.8 million – $5.2 million, depending on fluctuating ad revenue and sponsorships. His primary income comes from YouTube ads and brand deals — both boosted by his massive international audience.
How Best Ever Food Review Show Makes Money
The channel averages 3.8 million views per video, generating steady income from YouTube AdSense, where creators typically earn $3–$7 per 1,000 views. In addition, Sonny Side frequently collaborates with tourism boards, cultural organizations, and food brands. Sponsorship campaigns for his videos can range between $60,000 – $90,000 each, depending on location and audience engagement.
The show also sells branded merchandise and limited-edition products, adding another layer of passive income.
Lifestyle, Expenses, and Investments

Although his income is impressive, running a global food show comes with high expenses.
Major costs include:
- Travel & logistics – flights, accommodation, and equipment for international shoots.
- Production crew – cameramen, editors, translators, and local fixers.
- Post-production – editing, voice-overs, and music licensing.
Sonny Side reportedly keeps his lifestyle modest, investing most of his profits back into the show’s production quality. He resides primarily in Vietnam, which serves as the show’s operational hub.
Personal Life
William Sonbuchner is known to be a private person. While he occasionally references his personal life, he keeps details about his family and relationships confidential. He often emphasizes gratitude toward his team and viewers, crediting them for the show’s growth.
Challenges and Future Plans
Even with millions of followers, YouTube fame requires constant innovation. Sonny Side faces the challenge of staying relevant in a crowded creator economy while maintaining authenticity. His focus remains on expanding into new regions, possibly launching documentary-style food series or collaborations on major streaming platforms.
What Makes Sonny Side Stand Out
- Cultural Respect: His approach goes beyond tasting — he honors local traditions.
- Storytelling Skill: Viewers connect with the people behind the meals.
- High Production Value: Cinematic shots and well-researched narratives.
- Relatability: Down-to-earth personality that builds trust.
These traits make his brand valuable to advertisers and sponsors.
Year-by-Year Net Worth Growth
| Year | William Sonbuchner net worth Estimated (USD) |
| 2020 | $2.5 million |
| 2021 | $3.2 million |
| 2022 | $4.0 million |
| 2023 | $4.5 million |
| 2024 – 2025 | $5.0 million + |
His steady upward trajectory mirrors his consistent output and loyal audience base.
Key Lessons from William Sonbuchner’s Success
- Consistency beats luck: Uploading regularly and maintaining quality builds trust.
- Diversify revenue: Relying only on ads can limit income; sponsorships and merchandise multiply it.
- Authenticity sells: Genuine curiosity and respect for cultures attract long-term fans.
- Invest in your brand: Reinvesting earnings sustains future growth.
Conclusion
William Sonbuchner’s journey from a filmmaker in Minnesota to a world-renowned YouTuber is a story of curiosity, courage, and persistence. With an estimated net worth of $5 million, Sonny Side continues to redefine what it means to blend entertainment with cultural education. His work on Best Ever Food Review Show proves that when storytelling meets purpose, success naturally follows. “`
FAQs
What is William Sonbuchner Net worth?
Estimated at around $5 million as of 2025.
How does Sonny Side make money?
Through YouTube AdSense, brand sponsorships, merchandise, and production projects.
Where does William Sonbuchner live?
He is based in Vietnam, where much of his team operates.
Is Sonny Side married?
He keeps his personal life private, and no verified public information is available.