Courtney Beasley Net Worth in 2025 stands as a testament to his remarkable evolution from a college basketball standout to a thriving entrepreneur and reality TV figure. Estimated between $20 – $21 million, his wealth stems mainly from his pivotal role in co-founding the successful Canvas Beauty Brand alongside his wife, Stormi Steele.
Once focused on athletics, Beasley redirected his discipline and teamwork skills into business leadership, brand growth, and smart investments. His story highlights how resilience, partnership, and bold decision-making can turn ambition into long-term success transforming him into one of the most inspiring self-made figures in modern entrepreneurship.
Quick Net-Worth Snapshot
| Category | Estimated Value (USD) | Source of Income |
| Business Ventures | $15 – $17 million | Canvas Beauty Brand |
| TV & Media | $1 – $2 million | Love & Marriage: Huntsville appearances, collaborations |
| Investments & Assets | $2 million+ | Real estate, private holdings |
| Total (Approx.) | $20 – $21 million | — |
Who Is Courtney Beasley?
Courtney Beasley hails from Huntsville, Alabama, and first gained attention as a Southern Miss basketball guard. From 2005 to 2009, he averaged 11.0 points, 4.8 rebounds, and 1.6 assists per game solid stats that showcased discipline and teamwork, qualities that later fueled his business success.
After college, Beasley’s career path shifted. Rather than chasing professional basketball, he pivoted toward entrepreneurship, a move that would redefine his life and financial future.
From Athlete to Entrepreneur
When Beasley met Stormi Steele, a creative visionary and hairstylist, he found both a life partner and a business ally. The pair shared a drive for independence and authenticity. Beasley left his steady job to help Steele expand her dream into a thriving enterprise.
That leap of faith became the turning point of his career proof that calculated risks can lead to remarkable rewards.
Canvas Beauty: The Brand Behind the Wealth
Canvas Beauty Brand, co-founded by Stormi Steele and Courtney Beasley, is now one of the most recognizable names in the natural-hair-care market. The company started in a small kitchen but quickly gained national traction through e-commerce and social-media virality.
Beasley’s background in operations and management complemented Steele’s creative flair. Together, they scaled the brand into a multi-million-dollar business, with product lines that include:
- Hair serums and scalp treatments
- Growth shampoos and conditioners
- Skincare and wellness extensions
Canvas Beauty’s rise is widely credited as the primary source of Courtney Beasley net worth.
Reality TV and Media Presence
Beasley and Steele appear on the reality show Love & Marriage: Huntsville, where they share their journey as business partners and spouses. The show expanded their personal brand, leading to media collaborations, speaking opportunities, and online merchandising.
Television exposure translated directly into higher visibility for Canvas Beauty turning their private story into a public empire.
Breakdown of Income Streams and Assets
| Source | Description | Impact on Net Worth |
| Canvas Beauty Brand | Co-founder and strategic operator | High (≈ 80%) |
| Reality TV Appearances | Salary + brand deals | Moderate (≈ 10%) |
| Investments | Property and side ventures | Medium (≈ 10%) |
Additional assets likely include residential property in Alabama, brand equity, and minor equity stakes in other ventures.
Personal Life and Partnership

Courtney Beasley and Stormi Steele celebrated their 10th wedding anniversary in 2019, marking nearly two decades together. Their partnership is often cited as the secret behind their joint success each complementing the other’s strengths.
Beasley has credited his wife for inspiring him to leave corporate life and build something lasting. In return, Steele acknowledges his business discipline and focus as key to scaling Canvas Beauty from a small startup to a household brand.
Investments and Assets
Beyond his business earnings from Canvas Beauty, Courtney Beasley has diversified his wealth through a smart portfolio of investments and property assets. He is believed to own residential real estate in Alabama and several small commercial properties tied to his business network.
While exact figures remain private, analysts estimate that around 10–15 % of Courtney Beasly Net Worth comes from property investments, personal brand assets, and reinvestment into his company’s product expansion. Beasley’s focus on sustainable, long-term growth rather than luxury spending has helped him strengthen his financial foundation, proving that smart reinvestment is key to preserving wealth.
Philanthropy and Community Work
Courtney Beasley and Stormi Steele are known not only for their entrepreneurial success but also for their commitment to community uplift. Through local charity initiatives in Huntsville, Alabama, they have supported programs that provide business mentorship, women’s empowerment, and educational resources for young entrepreneurs.
Their philosophy centers on “giving back where you grow.” Beasley often credits his upbringing and community support as the reasons he values philanthropy today. This hands-on approach to social good reflects the couple’s belief that true success extends beyond money it’s also about helping others achieve their dreams.
Courtney Beasley Net Worth Estimates Across Sources
| Source | Year | Reported Net Worth (USD) |
| Industry Insiders | 2025 | $21 million |
| Lifestyle Blogs | 2024 | $19 million |
| Celebrity Wealth Trackers | 2023 | $20 million |
Despite slight variations, all credible sources place Courtney Beasley Net Worth around the $20 million mark.
Looking Ahead: What’s Next for Courtney Beasley?
Beasley and Steele plan to expand Canvas Beauty into international markets and introduce eco-friendly product lines. As brand visibility grows, endorsements and collaborations will likely push his wealth beyond $25 million by 2026.
He also hints at mentoring young entrepreneurs using his story to encourage others to take strategic risks and stay consistent.
Quick Facts About Courtney Beasley
| Detail | Information |
| Full Name | Courtney Beasley |
| Age | 37 (approx.) |
| Birthplace | Huntsville, Alabama, USA |
| Height | 6′ 5″ (approx.) |
| Profession | Entrepreneur, Former Basketball Player, TV Personality |
| Courtney Beasley Net WorthWorth (2025) | $20 – $21 Million |
| Main Source of Income | Canvas Beauty Brand |
Conclusion
Courtney Beasley’s story is a shining example of how passion, persistence, and partnership can transform an ordinary life into an extraordinary success. From the basketball courts of Southern Miss to building a multi-million-dollar beauty empire with his wife, Stormi Steele, his journey reflects courage and vision. Today, with an estimated net worth of $20–$21 million, Beasley stands as both an entrepreneur and a role model for those chasing their dreams. His dedication to innovation, family, and authenticity continues to inspire proving that success is not inherited, but built through resilience, faith, and an unwavering commitment to growth.
FAQs About Courtney Beasley Net Worth
How did Courtney Beasley make his money?
Primarily through Canvas Beauty Brand, complemented by media income and investments.
Was he a professional basketball player?
No, He played college basketball for Southern Miss before transitioning to business.
Is the $20 million figure accurate?
It’s an estimated range based on industry and media reports. Exact figures may vary due to private holdings and brand valuation.
What is Canvas Beauty worth?
While official numbers aren’t public, analysts estimate it to be valued above $40 million as of 2025.